I'm Bart, Digital Product Designer
I help teams turn ideas into products people actually love to use, for companies like Uber, Heineken and bol.com. Based in Rotterdam, over a decade in, I still love making complex things feel simple.

2024 – Now
Uber Payments
Designing payment systems that handle transactions and financial partner integrations at scale, across Uber's products.
How I work
Most of it comes down to naming the trade-off out loud: what the product is for, what it costs to build, and how well it holds up as it grows. Those three rarely point the same way, and choosing quietly is how a team ends up relitigating the decision months later.
The rest is working in the open. Rough work shared early, the reasoning attached to it, and enough time with the people who have to build it. Years across platforms help too: each one has patterns it lives by, and a design that respects them stops fighting the place it lands.
My toolbox
The apps I reach for every day, from design to code and everything in between.
My process
How an idea becomes a product
Talk to the people involved, dig into the goals and the constraints, and agree on what problem is actually being solved.
Sketch, structure and prototype until the idea holds up. Changing your mind is cheap here and expensive later.
Interaction and visual design in one pass, on patterns that keep working well past the screens I hand over.
Test it with real users, watch what changes, and keep adjusting once it is out in the world.

Co-founder of Strakzat
We design and build digital products: websites, apps, and brands. End to end, from strategy to launch.